Archive for March, 2008

Notecarding: Plotting Under Pressure

By Alice ⋅ March 10, 2008 ⋅ Post a comment

hollylisle.com/fm/Workshops/notecard_plotting.html
Highlights:Get out a pack of index cards, write the name of each character on the correct number of cards, and if you’d like, on a few extras — I’ll make eighteen for Elsie and Mike, ten or eleven for Frisco and Annabelle.
Once the names are on the cards, pull out a card set — I [...]

Promo Tip of the Day: Contact someone…

By Alice ⋅ March 3, 2008 ⋅ Post a comment

Today’s promo tip is to contact someone you haven’t talked to in a while. An old friend, a fellow author, a reader, or a host at a romance community.
Communication is important, no doubt about it. Don’t let deadlines, promo responsibilities and life in general become more important than keeping in touch. Talking with those around [...]

Promo Article of the Day: ORGANIZED PROMOTION

By Alice ⋅ March 1, 2008 ⋅ Post a comment

www.romantictimes.com/authors_tip.php?tip=18Highlights:
” To help myself prioritize, I tackled the promotion task in pieces. First, I gathered together all the data I had accumulated and weeded out extraneous items such as duplicate ideas. Then I determined the time frame my publisher used for their sales reps and based my mailings on their schedule.
When two different time frames [...]

The 7 Components Of Effective Website Design And Marketing

By Alice ⋅ March 1, 2008 ⋅ Post a comment

by Chris Swemba
1. Target Audience: (Who Buys From You?)
The foundation of effective web marketing is the ‘who.’
Determining your target audience, their needs, wants, level of
knowledge, goals, etc is critical to creating a website that
will be effective at either lead generation or e-commerce.
2. Core Message: (What Exactly do You Offer?)
Flowing directly from who you want to [...]

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