Published authors, do you do a lot of your own promo? Then it’s time to get organized. If you’re constantly printing out promotional materials, stickers, and sending off packages, consider putting together a promo kit. It should contain all the materials you use to promote yourself all in one handy place so you don’t go crazy looking for things.Do you print up your own return address labels or envelopes? How about stickers for your promo items? Have a stack of business cards, postcards or bookmarks waiting to be passed out?

Consider designating a shelf in the nearest closet or getting a big plastic box to store your stuff together. If you send cards to editors, agents, etc. put those (a few stamps and a pen) in the box. Make your own promo material, put the “ingredients” in the box.

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