www.romantictimes.com/authors_tip.php?tip=18Highlights:

” To help myself prioritize, I tackled the promotion task in pieces. First, I gathered together all the data I had accumulated and weeded out extraneous items such as duplicate ideas. Then I determined the time frame my publisher used for their sales reps and based my mailings on their schedule.

When two different time frames had been suggested for the same action, I considered my sources and chose the most reliable. I divided my information into the following headings: “As soon as I get the pub date,” “Six months before pub date,” “Five months before pub date,” etc., with the action to be taken beneath the appropriate heading. This has become the standard guideline for all my books.”

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