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Promo Article of the Day: PERSONAL PROMOTION ON A BUDGET

by Sandra Chastain

www.romantictimes.com/authors_tip.php?tip=38

Highlights:
“Three years ago (six years after I sold my first book), I started a low-budget plan to sell myself to readers and booksellers. My first Bantam historical, Rebel in Silk, inspired a unique promotion.

A special plot point in Rebel was a red velvet, fur-lined Russian dressing gown. I commissioned a costume designer to create the gown, ran a black and white ad in RT to announce that it would be given away at the Booklovers Conference in Nashville. The winner got the gown and a chance to model it in the Costume Competition.”

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