Judy Cullins c. 2003 All Rights Reserved.

You may think, “Why not let other Web sites sell my book?”

That’s a good plan to get started, but one of the dangers is that
book-selling sites may not pay you on time, pay you enough,
or just go by the wayside because of low profits. They pay
around 30% royalties for print books and 50% royalty for
eBooks, and send you checks periodically through the mail. If
you have your own Web site for your informational products,
you will get to keep all of the money after expenses–always a
great advantage, and you will be seen as a market leader in
your field.

Top Ten Reasons

1. Enhance your Online and brand presence with your particular
“branding”–why your product or service is the right choice–why
you are the preferred expert over your competition. For
instance, the one who says I can help you make your book
dream a reality, faster, cheaper, and easier. How? Through
designing every part of your book to sell copies–before you
write a single chapter applying the essential “hot selling points,”
and how to write each chapter much faster with less editing using
the “fast-forward” technique.

2. Enhance product awareness. When your targeted visitors
come to you site to see your free articles and tips, they will
become aware of the products you offer. They may not buy the
first time, the second or even third time, but if you keep your site
updated with new information every week and mark your site
that you have done so, your visitors will keep coming, and up to
fifty percent will buy.

3. Boost your leads fast. When you entice your reader with a
testimonial or a free bonus report to leave their email address,
you will be able to continue to stay in touch with them. Allow
them to download a free chapter or excerpt of your eBook.
Illustrate with benefits and a testimonial why they should sign
up for your free ezine.

4. Reach new customers worldwide. Once you get up on the
Web, many people will come to your site from all over the
world. Your ezine or teleclass can connect with people outside
your area because your subscribers or participants think so
much of you that they forward the good news to their friends
and associates. Only targeted buyers come bringing a much
higher rate of sales.

5. Add a new sales channel. Maybe people know you or your
products offline through networking groups or other business
ventures. A Web site makes you even more respected, and
Online people expect you to have a Web site because they love
the convenience and speed of Online ordering.

6. Increase your existing sales channels, such as post cards,
talks, book signings, or radio interviews where you do business
with an 800 free order telephone number. Guest speak on one
of your hot topics on well-known marketers teleclasses. Offer
a special price on one of your books. Orders will stream in!
Offer improved customer service and support because so many
people like to buy Online.

7. Reduce support costs. You would spend far more on rent for
a real office and need more equipment and furniture plus more
support staff. Online marketing is far easier, cheaper and more
effective than the mail, telephone or fax.

8. Reduce the cost of doing business. In your home-based virtual
office, you will have much less overhead. For eBooks, you
won’t have to spend time or money on postage, packaging, or
mailing. You reduce your dependence on other sales channels
such as the brick and mortar bookstore, which only take your
book through a distributor or wholesaler. All of these folks take
a hefty percentage to greatly reduce your profits–up to 80%.
Online bookstores may accept your eBook or print book
readily. Visit their sites such as www.BookLocker.com or
www.Amazon.com for details.

9. Increase your profits up to ten times. When you sell your
eBook or product to an Online Book-selling site, you may
receive a commission up to 50%. When you sell your print
books Online, they will give you around 30% royalties
delivered by check every few months. These monies support
the author, not the unwieldy publishing monolith who spends
most of its time and money on big-ticket authors.

10.Reduce your marketing time because email communication is
short, fast, and gets to the point quickly. You don’t have to
spend time buying stamps and special envelopes and stationery.
With a computer assistant, you can look like Barnes and Noble
reaching many thousands of Online buyers by putting ongoing
attention and maintenance on your site.

If you are like me, you will enjoy keeping track of your
increasing sales each month. You will enjoy staying in touch with
your buyers. When they order on your site you can keep track
of them, put them in your address book, and send them follow
up information, free bonuses and requests.
===============
Judy Cullins: 20-year author, speaker, book coach
Helps entrepreneurs manifest their book and web dreams

www.bookcoaching.com/products.shtml

Send an email to Subscribe@bookcoaching.com
FREE The Book Coach Says… includes 2 free eReports
Ph:619/466/0622

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