Judy Cullins C 2004 All Rights Reserved.

A flyer is an excellent, inexpensive way to promote your book. What makes
one flyer so much better than another? Use these top10 tips to make your
flyer stand out from the crowd.

1. Include a colored picture of your front cover.

People want to see what your book looks like. Color is great, but not always
necessary. Make sure your colored book cover copies well in black and white.
If you do use color, make your book cover background white with colored
lettering, so you don’t go through a $35 ink cartridge too fast.

2. Hook your prospective buyers with the headline in the top line of your
flyer just as you do for your back cover.

Here’s a few gems: Why Not Publish Yourself? Read About SEX as it Really Is!
Imagine Thousands of Readers Buying your Book Next Month! Quadruple your
Income in Four Months! Give your audience a reason to buy-Show those
benefits.

3. Include some juicy excerpts from your book.

Prospective buyers want to see a sample of your writing, especially if it’s
fiction. Use an analogy or short story to illustrate your book’s main point
if non-fiction.

4. Include your picture with a brief biography near it.

People want to see what the author looks like. Place it on the right side of
the flyer if possible.

5. Add praise from others.

Testimonials are the most significant way to market your book. The praise
doesn’t have to be from famous people. Use a man/woman on the street
opinion. One client/author added a testimonial from a convict!

6. Put ordering information on a coupon at the flyer’s bottom.

Include your book’s ISBN number, Web site URL, your email, toll-free number
and discount information.

7. Make it easy for your reader to buy.

Offer easy ways to buy: credit cards, checks or money orders. Include your
toll-free 800 number. Many prefer a coupon they can fill out and mail or
fax.

8. Give your prospective buyers all the ways to stay in touch with you.

Some people will not buy online or use a credit card. While most small
business people are ready for these, it’s a good idea to include your street
address, e-mail, Web Site, local phone and fax number, and 800 number.

9. Carry at least 25 flyers with you in a folder at all times.

Keep them in your car, so that when you pass a place that will post them for
you, they are handy. Give one to every person you meet. Remember the “law of
seven.” After seven exposures, you have a buyer! Flyers are better than a
business card because they have more detailed information on them to help
the potential buyer make a decision.

10. Use the backside of the flyer.

You really waste this space if you don’t put it to use. Multiply buying
results with more testimonials on the back. Include a longer excerpt from
your book there.

Your flyer is a detailed extension of you and your book, and one of the
least expensive ways to market your book through print. Print hundreds, even
thousands, so your book buying public can easily purchase your book.

For more on Online Promotion Click Here
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Judy Cullins, 20-year Book and Internet Marketing Coach works with small
business people who want to make a difference in people’s lives, build their
credibility and clients, and make a consistent life-long income. Author of
10 eBooks including Write your eBook or Other Short Book Fast, Ten
Non-Techie Ways to Market Your Book Online, The Fast and Cheap Way to
Explode Your Targeted Web Traffic, and Power Writing for Web Sites That
Sell, she offers free help through her 2 monthly ezines, “The BookCoach
Says…,” “Business Tip of the Month,” and blog Q & A at
http://www.bookcoaching.com/opt-in.shtml and over 170 free articles. Email
her at Judy@bookcoaching.com or call 619-466-0622 or 866-200-9743 for
orders.

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