Do you want to make money from freelance writing? If you do, you need a website: it’s your primary sales tool and will get more clients for you than you can handle.Unfortunately, many writers shoot themselves in the foot on their site. So, if you’re not getting lots of clients, let’s see how we can fix that.

Reason 1. Lack of Client Focus

Look at the home page of your website. Do you focus on yourself and on what you do?

This is a mistake. Your prospects are concerned about their own problems and challenges. Harsh as it may sound, they have zero interest in you.

The Fix #1:

Think about what your clients want. Think about the problems they have. Rewrite your homepage, and every other page of your site, focusing on your clients and what they want.

Reason 2. Lack of Credibility

Writers write. If your website is a poor, shriveled thing, with one, two or three skimpy pages, fancy graphics, logos and hyperbole won’t convince anyone you’re a writer.

The Fix #2:

Add content, and make that content client-focused. Saying that you can solve somebody’s problems is not the same thing as showing that you’ve solved others’ problems, so add case studies to your website.

This is especially important if you’re just starting out as a writer. If you already have a name, and are known as a writer, you don’t need to go to the same amount of effort — anyone who types your name into Google will see that you’re a writer, and a competent one.

Reason 3. No Compelling Reason to Contact You

Having a site is all very well, but every page of your site should also have a compelling reason to contact you.

This ties in with your client focus. When you’re focused on your clients, and their problems, you’ll find reasons they should contact you — put those reasons on every page of your site.

The Fix #3:

Add your contact details to every page of your site, and include a cell phone number. People who need writing services in a hurry appreciate having ways to contact you fast.

Additionally, in these days of rampant scamming, adding your contact details adds to your credibility and adds a little more weight to your customer focus. You’re a real person — show your customers that you are, and that you’re approachable.