Promo Tips for your blog

1. Join in on Memes. Things like Wordless Wed. and Thursday Thirteen. People do click the links. This is a great way to have ready content for your blog and get links back to your blog.
2. Try Top 5 or Top 10 lists…. these are pretty easy to come up with and you could do [...]

So You Want To Be In Pictures

by Mary Eason

Unless you’ve been living under a rock, or perhaps hiding out in the same cave as Osma, the chances are you’ve seen one book trailer at the very least. If you are an author, you may have tried your hand at creating one, or if your talents don’t tend to gravitate in that [...]

Promo Tip: Update your signature today

Today’s promo tip is to update your signature. I’ve seen lots of outdated and huge signature’s lately. This is annoying for readers. They want to know what’s new and they want to know quickly.
So…… include your website address and your most current release.
The way I determine a current release is a) what’s been out in [...]

Promo Tip of the Day: Contact someone…

Today’s promo tip is to contact someone you haven’t talked to in a while. An old friend, a fellow author, a reader, or a host at a romance community.
Communication is important, no doubt about it. Don’t let deadlines, promo responsibilities and life in general become more important than keeping in touch. Talking with those around [...]

Promo Article of the Day: ORGANIZED PROMOTION

www.romantictimes.com/authors_tip.php?tip=18Highlights:
” To help myself prioritize, I tackled the promotion task in pieces. First, I gathered together all the data I had accumulated and weeded out extraneous items such as duplicate ideas. Then I determined the time frame my publisher used for their sales reps and based my mailings on their schedule.
When two different time frames [...]

The 7 Components Of Effective Website Design And Marketing

by Chris Swemba
1. Target Audience: (Who Buys From You?)
The foundation of effective web marketing is the ‘who.’
Determining your target audience, their needs, wants, level of
knowledge, goals, etc is critical to creating a website that
will be effective at either lead generation or e-commerce.
2. Core Message: (What Exactly do You Offer?)
Flowing directly from who you want to [...]

Promo Article of the Day: PERSONAL PROMOTION ON A BUDGET

by Sandra Chastain
www.romantictimes.com/authors_tip.php?tip=38
Highlights:
“Three years ago (six years after I sold my first book), I started a low-budget plan to sell myself to readers and booksellers. My first Bantam historical, Rebel in Silk, inspired a unique promotion.
A special plot point in Rebel was a red velvet, fur-lined Russian dressing gown. I commissioned a costume designer to [...]

Promo Article of the Day: ADVENTURES IN BOOKSELLING

www.romantictimes.com/authors_tip.php?tip=207
Highlights:
“One of the most fun promotions I ever did was for my book Heaven. David Alan Johnson, the winner of the first RT Mr. Romance Contest, was on my cover andoh darn!I had to tour with him. It was a dirty job, but somebody had to do it!
We did autographings at Walmarts all up and [...]

Where to send press releases

There’s a good list here: www.promo-ho.com/2007/05/released-into-wild.html

Learning the ropes of promo

www.promo-ho.com/2007/08/srn-on-marketing.html