From Monday, February 22 2010
To Friday, March 19 2010

Writing a Book Marketing Plan – How to Create an Effective Plan for Distributors and Book Sellers

Many self published and small press authors are learning that they must have a marketing plan in order to get their books accepted for distribution by wholesalers and book sellers. The Writing a Book Marketing Plan workshop provides tips on how to create a marketing plan for promoting small press and self-published books to distributors and book sellers like Borders and Barnes & Noble. We will discuss how to locate research information, how to write the different parts of a marketing plan, how to prepare the plan for presentation, and how to contact key decision-makers.

Outcomes:

After completing this workshop, attendees will know how to:

1. Create compelling executive summaries.
2. Define their market and target audiences.
3. Locate market data and research statistics for their book’s audiences.
4. Describe opportunities, along with weaknesses and threats, in a way that position their books for acceptance by distributors and book sellers.
5. Develop effective marketing strategies and implementation tactics.
6. Create a budget.
7. Evaluate results.

$30.00

REGISTER NOW

About the Workshop Leader
Paula Margulies is the owner of Paula Margulies Communications, a boutique public relations agency specializing in helping talented authors get premium exposure for their publications. Paula works with publishers, agents, distributors, bookstores, and media outlets to ensure that authors and their books get maximum attention and coverage from their target audience. She consults with authors to set up book tours, garner interest and exposure with targeted media, including newspapers, magazines, websites, television, and radio, and build a successful brand strategy for themselves and their books.

Paula has specialized for more than fifteen years in communications, marketing, and public relations for all types of products and services. A graduate of the University of California, Santa Barbara, where she earned her master’s degree in Language Arts and Literature, she also holds degrees in marketing communications and education. She has served as the marketing and publicity director for both large companies and small businesses and is an instructor in business communications and public relations at community colleges throughout Southern California.

Paula is a regular contributor to Author Magazine and is also the author of numerous award-winning short stories and essays, so she understands the business of writing firsthand. Her debut novel, Coyote Heart, was published April 17, 2009, by Kirk House Publishers, a small press in Minneapolis.

This post was submitted by Jax Bubbis.

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