**Permission to forward granted and encouraged**

Yosemite Romance Writers is proud to present their online workshop for August.

Date: 08/03/09 – 08/28/09

Workshop title: PR Boot Camp

Gone are the days when a good book was all an author needed to build her career. Today, authors need to master the art of self-promotion to build the buzz that leads to higher sales, new readers and a loyal audience. Not sure how to do that? Do you consider yourself a promotional weakling? Then boot camp is for you! In this four-week online class, PR Drill Sgt. Louise Knott Ahern will whip you into the best PR shape you’ve ever been in.

Louise will teach you to approach book promotion in a new way. You’ll lear9n to stop reinventing the PR wheel with each new book, and instead envision and develop long-term PR goals and high concept plans that sell YOU as much as your novels. Topics include goal-setting, your author brand, your “PR personality” and how to take advantage of the web. Be prepared to work! Class participants will be asked to write(or rewrite)their biographies, complete a PR planning guide, craft sample press releases, identify an “expertise” and brainstorm ideas for freelance articles. By the end of the class, you’ll be armed with tools you can use immediately to launch your own PR blitz.

About the instructor: Louise Ahern

Louise Knott Ahern is an award-winning journalist with more than 12 years of experience as a reporter, editor and publicist in some of the biggest news markets in the country. When she’s not chasing down freelance articles or working on her own novel, she coaches authors on how to master the media and promote their books. Her online classes “PR Boot Camp” and “Pitching the Press” routinely sell out through AuthorMBA.com. She’s been published in the RWR and was for many years the content editor of the Orange County Chapter’s award-winning newsletter, The Orange Blossom. Her clients have used her coaching to get media attention from large and small press alike, including The Wall Street Journal, the Florida Sun-Sentinel, and Wisconsin Public Radio.

Deadline to register: 08/02/09

Fee: $20 YWR members; $25 non-members. RWA Membership isn’t required;
Anyone can take our courses.

Where to sign up: You may register online at our website,
www.yosemiteromancewriters.com.

Please click the Pay Now button and follow the instructions for Paypal. You will receive a confirmation from us once your payment is received.

You may also contact YRW at YosemiteRomanceWriters@YosemiteRomanceWriters.com if you have any other questions.

Thank you for considering our workshops!!

Sandra Marlow
Vice President – Yosemite Romance Writers

This post was submitted by Sandra Marlow.

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