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Great article… where do you start though? What is the best kind of Facebook page for an e-commerce marketer? A fan page? A brand page? A business page? I’d be grateful for your advice so I can set the above in motion!
If you have a fondness and talent for taking pictures you can make extra money online by becoming a stock photographer and selling your images to a stock photo company like ShutterStock or iStockPhoto. You’ll get royalties every time someone licenses an image you’ve submitted. To really be successful, build your own photography website to be able to showcase your portfolio and start getting higher-paid private corporate work.
If you think about posting on personal Facebook profiles, unconsciously we always go through a rigorous evaluation process about what we share. We think carefully about whether others will like it, as well as what that post will say about us as individuals. On Facebook, we typically know the personas of the majority of the people in our network. But do we do this with our business page? Are we really engaging with our customer personas to best fit our posts? Or are we just churning them out so that our newsfeed looks like we’re active?
However, there is a key difference between the advertisement and the landing page: the percent discount offered on the advertisement is different than that mentioned on the landing page. Notice that it’s 75% on the ad and 65% on the page. This breaks the “message match” rule and may be hurting the ad’s performance.
In order for any Facebook advertising strategy you choose to work, you have to know your audience. We’ve all heard the Meredith Hill saying, “When you speak to everyone, you speak to no one”. It’s true — not everyone in your audience is going to care about what you have to offer. It’s harsh, but it’s the reality.
Your Facebook advertising strategy should guide customers and create an experience that encourages them to complete a desired action, such as buying something or giving you their email address. Experiment with different frequencies to find the balance between a comfortable CPC and CTR for your campaigns.
Do you have in-depth expertise about a specific hobby or any other subject? You could create a website that offers your expertise to others for a price, like offering a music lesson over Skype for a fee or charging for video lessons on gardening. You can make extra income or become wildly successful with this method of making money online.
Online marketing done correctly will match a highly dersired product, good, or service to a motivated audience. In this 2 min training I show how I use online background checks to consistently earn $100 to $150 per day
Great article! Lately, I’ve been having issues with running Facebook conversion ads…I might have an audience of 110,000 (lookalike site visitors) and nothing happens! The ad just doesnt get served to anyone? I wondered if you might know why Facebook would not serve an ad? The creative has been approved so all good there 🙂
Many advertisers are unaware of the potential of the affiliate marketing business model for their own businesses, in fact, most small businesses have never heard of it. But imagine marketing your products only to interested people for no upfront fee. Paying only when you get results is a risk-free way of advertising that requires no marketing budget to get started. As you can imagine, this is great for any start-up business with little funding for marketing their new brand.
Videos – This could be an entire section on it’s own. Many people have made money by creating YouTube videos. Evan of EvanTube is a kid and he has made millions by creating reviews of products that other kids his age would use. It’s not easy to get views into the millions, but once you do, you’ll start seeing some cash come in. Many bloggers have completely turned to videos to get their point across by starting a video blog.
After that, you research long tail keywords and use them to create your article Submit these keyword rich articles to authority publishing sites, such as LinkedIn Pulse, Medium, etc. You will rank on Google’s top results pages within 90 days.
If you are a startup or small business advertiser and don’t work with an ad agency, then it can be hard to figure out which ads will work the best — after all, advertising isn’t your primary business.
Ask for a raise. If you’re unhappy with your compensation at your 9-5 job, asking for a raise is one way to beef up your bank account. Most employers offer an annual review of your work – which could be the perfect time to negotiate a higher salary or ask for better perks. If your employer doesn’t offer such an opportunity, it might be time to initiate a review yourself.
This is a fairly simple process, and it all depends on the type of business you run. Once you walk through the final steps the Facebook page becomes live for you to start selling. This doesn’t mean you have anything to sell just yet, but your shop page is configured and your payment platform is ready to start accepting purchases.
I think retargeting is one of the best methods out there for advertisers. I’ve seen it used incredibly well and I do think that’s a better way to spend your advertising money because your prospect is already warmed to the idea of your business and what you sell. Great article by the way.
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That’s not to say the scams are gone. In fact, you need to be more careful than ever as the fake opportunities have become more sophisticated in their marketing. Click here for 5 online job scams and learn how to spot them.
If you have any questions about building your Facebook Shop, leave a comment in the section below. If you’ve successfully completed your Facebook Shop, feel free to leave a link for others to visit and check out the techniques you’ve used to make your page unique.
The problem i see is not knowing or understanding which attribute to split your campaign into. For example, do you create 3-4 different groups by campaign? Then by interests? I think discussing the structure of a campaign would be beneficial as the platform is very reactive so the campaign needs to be the same whereas google is static for the most part.

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